Volume 30
Wow! We’re officially halfway through the year. 🤯Midway points like this before the back-to-school storm offer a perfect time for reflection. What’s working? What’s not? How well am I pacing towards my goals? Am I prepared for the 2024-2025 academic school year to begin?
Although this line of thinking can be very practical and logistical, I personally like to weave in elements of gratitude and compassion as I reflect. This helps me not overly obsess about the things that didn’t get done or didn’t work and focus on the bigger picture. I mean, how truly lucky are we that we get to work in an industry as impactful as EdTech? Although it certainly has its challenges, I can’t think of another place I’d like to roll up my sleeves and do great work. Educators and students need our help more than ever.
Perhaps I’m more grateful than normal because of ISTE’s annual conference, which just concluded in Denver. This was my 14th ISTE, and seeing all of the educators and EdTech brands I’ve collaborated with over the years still gives me goosebumps. We get to collaborate and learn from some of the most inspiring and innovative people you will ever meet.
How fortunate we are was so obvious as LCG hosted our 5th annual party at ISTE. Feeling the support, kindness, and humor of so many folks in education continues to fuel me to do even more in EdTech. This is true for educators as well. Many tell me that after spending time at ISTE with other innovative educators, they felt more recharged and ready to tackle another school year.
For those of you who didn’t get to attend ISTE, many EdTech trends that we saw at the start of the year continued to stay in the forefront. Although there continues to be a huge amount of attention centered around AI, I’ve noticed a welcomed shift. More and more people are asking critical questions about why and to what end AI is being used. Data privacy, standards alignment, and intentional integration into learning popped up more and more. AI sessions that just catered towards prompt engineering and what I call “shiny object syndrome tech” were met with educator critique. Emerging extended reality technology also seems to be here to stay, with more XR/VR companies exhibiting. It’s still early days, but I’m intrigued by the promise of the technology, as more companies begin to provide curricula aligned to standards. Robots were also all over ISTE, and a closing keynote featured a ballet dancer who loves to program robots to dance with.
Some of our team had the opportunity to visit the Molly Brown House Museum while in Denver, and I can’t think of a more inspiring person to end this letter with than Margaret Brown. She was known as a heroine of the Titanic and a philanthropist. She famously said, “It makes no difference to me where I go. I am ready to go anywhere I am needed.” Thank you to all of you who continue to go where you are needed to help improve education.
Take care,
Elana
The EdTech Marketer's 2024 Planner - Extended Edition
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Navigating News Literacy: A Conversation with Miriam Romais (podcast)
How School Leaders Use Social Media (blog post)
The Challenges and Priorities of a High School Principal: A Conversation with Henry J. Turner (podcast)
[Popular] Academic Integrity in the AI Era: A Conversation with Ian McCullough (podcast)
Marketing & Community
Social Posting Strategy: Building Community and Connection: Social Media Examiner (Social Media Examiner)
Look Inside Your Brand’s Community for People To Help Lead It | Content Marketing Institute (Content Marketing Institute)
Social media benchmarks by industry in 2024 (Sprout Social)
Best Times to Post on Social Media [2024 Complete Guide] (Social Pilot)
A Webinar Strategy That Doesn’t Burn You Out (Work Week)
Education
At $2.8B, 2023 U.S. Edtech Funding Is Back to Pre-Pandemic Days. But in a Different World. (Reach Capital)
How to Guide Students in Self-Reflection During a Project (John Spencer)
7 Ways to Support Executive Function in Your Classroom (Edutopia)
Notes on AI and education for impact investors and social entrepreneurs (Impact Alpha)
Ensuring Quality EdTech Investments: Two Questions For System Leaders (Learning Accelerator)
Why the Rush toward Generative AI Literacy in K-12 Schools May Be Premature (The 74 Million)
ESSER Isn't the Only School Funding Relief That's Disappearing Soon (EdWeek)
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