Beyond the Inner Critic

 

Volume 31

Before we say hello to March and longer days (this TikTok trend that counts down the days until 7 p.m. sunsets made me smile), I wanted to take a moment and celebrate our agency’s 7th anniversary. In many religions, 7 is a holy number that symbolizes completion or perfection. And while I’m incredibly proud of our team and everything we’ve accomplished, we are not even close to being complete or perfect. Funny enough, as I look back, I’m the most proud of our imperfect moments and how they helped us innovate the most with our clients and growing team. 

When people congratulated me on LCG’s anniversary, I found myself listening to my inner critic as it whispered thoughts like, “You could be doing more” or “You should be further along in your path.” I bring this up not to discount LCG’s impact in EdTech (which has been HUGE), but I bring this challenging topic up because I know I’m not alone, and perhaps some of my reflections may help some of you. 

I’ve worked hard to become aware of when my critic rears its ugly head, but it doesn’t disappear just because we become aware of it. Over time, I’ve realized that no matter what you accomplish in life, the inner critic has the ultimate power to undermine your happiness. 

Perfection is an impossible ideal. It fuels thoughts that tell you that you are not doing it right. The most important thing that’s helped me in all of the years of hustling to grow an agency in EdTech is that we all do the best we can with the information we have at any specific moment. Repeat this with me – it’s empowering. 

As we near the end of the first quarter, take some time to reflect on everything you did with the information you had. This slight reframing can bring more joy and gratitude into your everyday life in this wonderful world of EdTech.

Take care,
Elana

 
 
 

The EdTech Marketer's 2024 Planner - Extended Edition

Our first-ever Extended Planner was created to help you easily create a marketing and content plan that generates leads. It includes helpful templates, strategies, editable calendars, and more.

Made by LCG
 

[BONUS]

Some of our team just got back from ​Social Media Marketing World​, and one major theme was how to use AI to increase efficiency. Here are some tools we’re excited to try:

Let us know if you try any of these and what you think about them!