Volume 17
Do you happen to know the average attention span of a human? Think about it. Iāll wait. Chances are when I was waiting, you may have actually lost your attention, since the average attention span of a human is 8 seconds. Yep ā thatās right. 8 little seconds, which is smaller than a goldfish's attention span!
Itās back-to-school season and I canāt think of a more appropriate topic for this time. Whether youāre an educator teaching students or an EdTech brand trying to gain the attention of educators and administrators, attention should be top-of-mind for you (pun intended).
To ensure I keep your attention, letās start with a game. Pick any object and have a group (perhaps your team or class) focus on the object for 2 minutes. Every time someone loses their focus, have them raise their hand. Soon, you'll have a beautiful dance of hands in the air. Remember -- itās not about winning or losing in this game. Itās about becoming aware of how many times you lose your focus and that awareness can slowly help you become more mindful of being in the present moment. If you do this regularly, I can't guaratee it'll make your students listen to your more but it may just help you all become more mindful and present. :)
Speaking of attention, if youāre an EdTech brand, Iāll leave with this mic drop moment from an educator. š¤
I wish you all a wonderful back-to-school season and know whatever you do in education ā you matter so much. Keep going and whatever you do, try to live in the moment.
Take good care,
Free B2S Content-Planning Resource
Itās back-to-school season and for marketers and educators, it is a very busy, noisy time of year. Our free EdTech Marketerās 2022 Planner can help you stand out from the crowd by ensuring whatever you do is as valuable and timely as possible.
What EdTech Brands Need to Know About the 2022-2023 School Year (blog post)
Where EdTech Meets Pedagogy: A Conversation With Lisa Highfill (blog post)
Artificial Intelligence in Post-COVID Education: A Conversation With Rachelle DenƩ Poth (podcast)
4 Back-to-School Myths EdTech Brands Should Know (blog post)
[Trending] 13 Doās and Donāts of Using Emojis on Social Media
Follow us on Twitter + LinkedIn to know the minute these go live every week.
Marketing
Only One Social Media Platform Is Used by 95% of Teens (And It's Not TikTok) - PC Mag
Vertical Video: Why Every Marketer Needs To Pay Attention - Knowlton
New Report Show That Reels are Generating the Most Reach on Instagram - Social Media Today
Brand Communities Change Customer Attitudes ā Hereās How You Prove It - Feverbee
TikTok Publishes New Guide on the Effective Use of Audio for Marketing Campaigns - Social Media Today
Education
New Teacher Tips From the Edutopia Community - Edutopia
Which States Have Passed 'Science of Reading' Laws? What's in Them? - Education Week
Tech-Friendly First Day of School Activities - Class Tech Tips
Three Ways to Empower Students to Own the Classroom Culture - John Spencer
Partnership and Policy for Academic Advising: A Conversation with Arne Duncan - University Innovation Alliance
Weāre on social media every day and one of the best part of our jobs is getting to listen to educators. Please take the time to listen and engage with them.
The Worst Education Buzzwords (Facebook š§µ)
The 1 Thing Educators Need Taken Off Their Plates (Twitter š§µ)
Teachers' Classrooms - Before and After (Twitter š§µ)
If All Jobs Were Like Teachersā (TikTok)
This section was so popular last issue that weāre bringing it back! Hereās a list of job openings from our clients and friends.
Oregon State UIA Fellow (UIA)
Online Math Tutor (Remind)
Marketing Specialist (Insight ADVANCE)
Vice President of Strategic Partnerships (Forthright Advising)
Senior Associate, Communications (Whiteboard Advisors)
And make sure to follow Jeff Patterson for his weekly EdTech/ education job openings list.
BONUS: Looking for an easy way to create a āviralā post on LinkedIn. Look no further than this LinkedIn Viral Generator. If you use it, tag us, and weāll help make it go even more viral. š¤£
