LinkedIn is officially the oldest social media platform on the block (18 years old in 2021!) and throughout these years, it’s actually become one of my favorite social media platforms. It’s also become an essential part of our marketing strategy at LCG, and we’re just one of the 30,000 companies that actively use LinkedIn (over 50 million companies have profiles on LinkedIn).
Just like everything with social media, hashtag best practices for each social media channel change constantly. We’ve gathered the most up-to-date research, especially for Twitter, and also provided some helpful ideas for creating hashtag strategies.
Educators deserve appreciation year-round and not just during Teacher Appreciation Week. This post will give you some easy ways to thank educators year-round by providing relevant holidays and even some creative marketing ideas.
We’ve said it before, and it is worth repeating. Communities exist for one primary purpose, to improve the lives of their members. The connections made in a community are the most valuable part for members. These connections are frequently worth even more than the product or service you provide.
Do you know how to measure your performance on Twitter? Are certain metrics more important than others to you? How do you even know what all of the data mean? If you have any of these questions, you’ve come to the right place. In this post, we’ll tell you which Twitter metrics matter the most, how to derive insights from tracking the right data, and how to use those data to optimize your Twitter programming strategy.
How can it almost be Q2 already?! If you haven’t thought much about your content marketing strategy for the second quarter, you’re in the right spot. Take a deep breath and download our free EdTech Marketer’s 2021 Planner. The marketing planner is designed to walk educational technology companies through a four-step process to map out the entire year. In this post, we’ll dive deep into how you can create timely and valuable content in the second quarter of 2021.
Do you ask yourself, “what metrics should I track on Facebook to help my audience grow?" We reveal which stats you should track but more importantly, we'll show you how to transform these data into actionable insights that'll improve what you post and ultimately increase your reach, engagement, and even revenue from Facebook.
Every year, we’re excited to get and take time to digest CMX’s annual Community Industry Report. This year’s report is 50 pages long, and we don’t say this with many reports but this report is worth going through in its entirety. But we also know how busy you all are. So we’ve highlighted the most important things to take away below, listed in chronological order of the report.
It would be impossible to highlight all of the awesomeness educators are creating on TikTok. Our hope is to highlight some teachers that we’ve learned from and who have made us smile recently. :) Dive in, explore, and take some time to learn from these educators. You won’t regret it.
We get it. There is just way too much on the Internet right now. And if you’re like us, you find yourself constantly sifting through piles of resources just to find one worthwhile to read. Don’t worry -- we’ve done the work for you!
