We analyzed 2025 social media reports to highlight must-know trends and tactics for EdTech marketing success this year.
Key Social Media Insights from 2025 Reports: Trends & Strategies for EdTech
7 Time-Saving Tips for Creating Social Media Content
Batching the creation of social media posts and creative is the ultimate time-saver for social media managers.
2025 Social Media Trends EdTech Marketers Need to Know
With an informed strategy, you can connect authentically with your audience, build consistent engagement, and drive results.
How to Get Your Reluctant Team Members to Interact with Your Posts on Facebook
Getting your team to engage with your company’s Facebook posts can be a challenge. Even when they’re aware of the posts or encouraged to interact, sometimes that engagement just doesn’t happen. Sound familiar?
Social Media Strategies That Work in 2023
Keeping up with the latest trends and strategies is essential for any business or marketer looking to make an impact online. Our team recently revised our social media strategy to align with the metrics and algorithm of each platform in 2023, and in this post, we're sharing some of those findings.
A 4-Step Process That’ll Change the Way You Think About Planning
Kicking off a new year is always exciting, but when it’s time to sit down and plan marketing efforts for the year, it can be daunting. We get it. That’s why we’ve developed our free EdTech Marketer’s Planner to walk you through a manageable process for mapping out the year. In this post, we lay out a four-step process that you can use to get started.
10 Podcast Episodes to Shift Your EdTech Marketing Mindset
LCG’s podcast, All Things Marketing and Education, is officially over one year old! Starting a podcast has been such a journey, and we’ve learned so much along the way. In this blog post, we’re taking some time to look back on some of the most popular episodes of our first year.
What EdTech Brands Need to Know About the 2022-2023 School Year
The hustle and bustle of back-to-school time has historically been one of the most exciting times in education, but this isn’t just any other year. And it’s important for all companies that work in education to recognize this. How can your brand begin to support teachers where they are without seeming insensitive?
Most Popular Resources of 2021
We’re incredibly proud of the resources we provided to our audience this year. Beyond providing consistent value, creating content allowed us to think even more deeply about the strategies and tactics we use every day for our clients. This resulted in highly-researched pieces of things we find interesting or are curious about in community building, content marketing, and social media marketing. As the year comes to a close, we’d like to share some of our most popular content of the year. Scroll down to the bottom to uncover our most popular piece of content of 2021.
13 Do’s and Don’ts of Using Emojis on Social Media
Before you get excited and start using emojis everywhere, it’s important that you use them in the most accessible and on-brand way. We’ve gathered some of the best tips to help guide your emoji usage in your social media programming.