Regardless of the email service provider (ESP) that you use, there are certain categories of stats that you should keep top of mind. Every ESP provides different metrics, so you may not have access to all of the stats we mention. That’s OK. Just track what you can.
We’re excited to announce our first version of an online bootcamp, which is a self-paced email course that’ll walk you through the metrics that matter for each communication channel that your brand is on. We’ll specifically dive into email, Facebook, Twitter, Instagram, TikTok, LinkedIn, Pinterest, and YouTube. At the end of this eight-part series, you’ll have enough information to ensure that your annual goals include the metrics that matter most to your brand.
Hootsuite recently released their Global State of Digital 2021 report. As someone who looks at reports like these on the regular to ensure that our social media and community game is as strong as it can be, I’d like to make your life a lot easier (it’s 299 pages!) and tell you some of the most valuable things I uncovered.
Day after day, we set off to find the best marketing and education resources. We read it all so we can bring you only the very best. Here are our favorite marketing and education resources that we’ve come across lately.
Brands come to us regularly asking for help creating a community because they’ve heard they might be able to increase their audience and drive more traffic to their site. While increased reach, engagement, and traffic may be byproducts, community building has exactly one realistic business objective: to increase loyalty. That’s it.
If you need a little extra motivation to fully dive into 2021, you’re not alone. Instead of getting bogged down by all that you feel like you should be doing, take some time to get inspired by others. We’ve compiled the ten best marketing and education resources we’ve come across that can help you get inspired to make 2021 amazing.
2020— what a year! As we prepare to say goodbye, we’d like to take a moment to share our most popular resources of the year. Confession: We didn’t start creating content on a consistent basis until May. Since then, we created five free downloads and posted 18 weekly blogs.
Are you ready to start thinking about what content to create for next year? Using birthdays of historical figures or famous people can be a great way to create timely and relevant content. The first step is to identify experts and leaders that your audience will want to celebrate.
‘Tis the season for gift giving. If you’re an education brand or a parent looking for ways to appreciate teachers, it’s not too late. We’ve brainstormed many categories of gifts with some links for easy access to purchase.
The time flew by while recording this podcast, but I do remember chatting about some potential educator career paths outside of the classroom, how to communicate effectively on social media, and I also talked a little about our free download: EdTech Marketer’s 2021 Planner. Here are some of the highlights of the conversation. Enjoy!
