Newsletter Volume 3
As I write this, COVID-19 cases are surging across the US; it’s triggering for me to put it mildly. I never thought I’d be saying that I am thankful to have been able to be with my father as he passed from this deadly virus, but I am. My heart goes out to the thousands of people who will not have that opportunity.
Speaking of being thankful, many of you know that I do not outwardly get political but throughout this administration, I have been outspoken about our lack of education leadership (read my open letter to Ms. DeVos from almost four years ago). It brings me tears of joy to be able to say goodbye to Betsy Devos and also, to welcome the education transition team led by Linda Darling-Hammond, someone I’ve admired for decades. Another significant win for education is that we will have an educator in the White House. That’s worth repeating — an educator is going to be in the White House!
This November is packed full of both highs and lows. What keeps me going in these turbulent times is gratitude. I am so very thankful for my talented and selfless team at Leoni Consulting Group. We’re more than just a team -- we’re a family that not only continues to do work that matters in education, but we also do it while wholeheartedly supporting one another. If you’re reading this, I’m also extremely grateful for you. Many of you are part of the movement working every day to improve education. You inspire me. Also, the reason why LCG continues to flourish is because of you. Many of you have reached out with support, referrals, and advice. Last but certainly not least, I’d like to thank our incredibly courageous and selfless educators, who are on the frontlines to educate our future generation.
Thank you all, from the bottom of my heart, and take care during this week of thanks.
Ever wonder how often you should be posting on social media? You’re not alone. It’s confusing, nuanced, and changes all of the time! We crafted this helpful infographic to guide you.
As we get ready for Q2 (where has the time gone!?), use this planner to help create valuable, timely, and relevant content. It includes events, holidays, famous birthdays, and conferences aligned with education and learning for the rest of 2021.
Marketing + Education Must-Reads
Marketing
Change to LinkedIn Algorithm Oct. 2020 (Dan Reddish)
How to Analyze Twitter Followers and Grow Your Brand (Socialert)
The Business Impact of Community (Feverbee podcast episode)
Whip Up a Tantalizing Blog Post with These 9 Ingredients (Content Marketing Institute)
How do you describe TikTok? (Kyle Chayka Industries)
Education
Design a Choose Your Own Learning Experience (Catlin Tucker)
The Compliments Project (Cult of Pedagogy)
5 Ways to Ground Your Teaching in Equity and Justice (Facing History and Ourselves)
The Mistake Imperative: Why We Must Get Over Our Fear of Student Error (Edutopia)
We’re thankful for you making it to the end. 🍁🦃 Our team listed what new things they are grateful for in 2020 that we took for granted. Continue this trend and post what you’re thankful for on your favorite social media channel and tag us (@leonigroup).
Food delivery and take-out
Comfortable clothes and PJs w/ house socks
Having a home and yard
Good health
High speed internet
Direct to streaming new releases
Drive-ins
A mini crock pot with seasonal scents brewing 24x7
Animal Crossing + fun updates throughout the whole pandemic
Caramels, bubble water, and popcorn
The imagination and creative energy to amuse myself while socially isolated
Being able to work from home
Grocery delivery
The flexibility and grace I see in so many people
Community lifting each other up
Books
Staying connected with friends & family who are far away
Having kids who like to play with each other (most of the time)
My small town where I can walk everywhere
My kayak
The simple pleasure of writing and receiving letters and cards
California weather
Rachel Maddow
Snuggly kitty cats
Friends who pick up the phone