Upcoming Q3 K-12 Events, Conferences and Birthdays that EdTech Marketers Should Know About

The third quarter of the calendar year includes three critical months in education (July, August, and September). In this post, we’ve included the events, dates, conferences, and birthdays that EdTech marketers and brands should keep in mind as they plan campaigns this season. We’ve also included some insights from the three major stakeholders in education: administrators, teachers, and parents.

12 Free & Paid Twitter Tools to Craft a Winning Hashtag Strategy

Growing an active presence on social media organically, without relying on paid social media advertising, is something that every brand should consider, but it’s not something that you should step into without making a commitment. Social media is a marriage where you commit to your audience to not only show up consistently but also to provide things that will help them.

How To Use Images on Social Media to Increase Reach, Engagement, and Website Traffic

These tips will help you increase reach, engagement, and feed the algorithm. There are a variety of image types you can share on social media ranging from branded images with a beautiful background and text, to photography. Keep reading for a breakdown of the different image types and how you can best use them on each social media platform.